Imagine a world where reward points from the grocery store could be combined with your airline miles and then turned into cash so you could buy a new toaster. This is the world that Assemble Protocol is trying to build on the blockchain. From fashion commerce apps to nightclub loyalty programs, Assemble Protocol is building an integrated consumer behavior database and using that to better target advertising and offer savings to users of the ASM protocol. ASM actively seeks to bring the record keeping, transparency and ease of payment distribution of blockchains to transform your humble loyalty points into cold, hard cash - or at least, cold, hard cryptocurrency.