Generally, everything you do online is tracked and sold to advertisers. MDT simply wants you to be paid for sharing your personal information. Internet companies like Google create lists with everything from your preferred brand of soap to the TV shows you watch. Everything is sold to advertisers as consumer data. MDT is building tools to protect and profit from the data you generate online. By letting individuals have control over their own information, MDT is a way for people to profit from their online behaviors. Not only is every person interesting and unique in their own way, but that uniqueness is actually valuable and companies will pay to learn those intimate details. MDT wants to create a world where advertisers directly pay the people whose data they are already buying.