Instead of just selling NFT, Rally envisions a world where crypto creatives can easily make their own branded cryptocurrency. To help realize this vision, Rally runs a crypto-powered social token platform for creators. Every creator who uses Rally can make, brand and deploy their own crypto, with no coding necessary. Since creators should focus on making their work and not making money, Rally wants to make making money as easy as possible. To do this, they make it easier for artists to literally make their own money. Since the whole purpose of Rally is to empower and enrich creators, Rally takes no fees and instead focuses on bringing value to the entire network so the RLY token price rises and brings artists with it.